In today’s competitive real estate market, standing out online isn’t just an advantage—it’s essential. Real estate agents and teams often overlook a powerful feature of their Google Business Profile (GBP): the ability to showcase neighborhoods and service areas as “products.”
This approach not only enhances your local SEO but also positions you as the go-to expert for specific regions. Here’s how you can use this strategy to boost visibility, attract more clients, and grow your business.
Why Add Areas as Products on Your Google Business Profile?
Google Business Profiles are a crucial tool for increasing your visibility in local searches. By adding neighborhoods, towns, or regions as products, you:
Step-by-Step: Adding Areas as Products on GBP
Ready to get started? Follow these steps to turn your Google Business Profile into a hyper-local marketing machine.
1. Access the Products Section
2. Create a Product for Each Area
For each neighborhood, city, or region you serve:
Product Name: Use the name of the area, such as “Downtown Phoenix Homes” or “Scottsdale Luxury Properties.”
Category: Choose a category like "Real Estate Services" to help Google understand your offering.
3. Write a Detailed Description
Include:
SEO Tip: Use keywords that potential clients might search for, like “[Neighborhood] real estate agent” or “[City] homes for sale.”
4. Add Engaging Images
5. Set a Call-to-Action
Best Practices for Success
1. Keep Your Listings Updated
Markets evolve, and so do your areas of focus. Regularly refresh your product listings to reflect:
2. Monitor Performance
Use GBP Insights to track:
3. Optimize for Mobile
Most people search for real estate services on their phones. Ensure your profile, images, and links are mobile-friendly for the best user experience.
How This Boosts Your Business
By strategically showcasing neighborhoods and regions as products, you’ll:
Get Started Today
Adding areas as products to your Google Business Profile is a simple yet powerful way to enhance your online presence. Take the time to set it up, and you’ll reap the rewards with improved visibility, more leads, and a stronger reputation as a local market expert.
Want more actionable tips for leveling up your real estate business? Explore our training and coaching platform at BLUPRINTPro.com, where we provide real estate professionals with the tools to grow and succeed.
Your future clients are searching for you—make sure they find you.
This approach not only enhances your local SEO but also positions you as the go-to expert for specific regions. Here’s how you can use this strategy to boost visibility, attract more clients, and grow your business.
Why Add Areas as Products on Your Google Business Profile?
Google Business Profiles are a crucial tool for increasing your visibility in local searches. By adding neighborhoods, towns, or regions as products, you:
- Improve Local Search Rankings: Appear in search results for specific areas, helping clients find you faster.
- Highlight Your Expertise: Demonstrate your in-depth knowledge of particular markets, building trust and credibility.
- Enhance User Experience: Provide clients with a clear, organized view of where you operate, saving them time and encouraging inquiries.
Step-by-Step: Adding Areas as Products on GBP
Ready to get started? Follow these steps to turn your Google Business Profile into a hyper-local marketing machine.
1. Access the Products Section
- Log in to your GBP dashboard.
- Navigate to the “Products” section in the menu.
2. Create a Product for Each Area
For each neighborhood, city, or region you serve:
Product Name: Use the name of the area, such as “Downtown Phoenix Homes” or “Scottsdale Luxury Properties.”
Category: Choose a category like "Real Estate Services" to help Google understand your offering.
3. Write a Detailed Description
Include:
- Types of properties available (e.g., luxury homes, starter homes, condos).
- Notable features of the area (e.g., walkability, schools, community amenities).
- Your expertise in that market (e.g., “Serving [area] for over 10 years, specializing in [specific property types]”).
SEO Tip: Use keywords that potential clients might search for, like “[Neighborhood] real estate agent” or “[City] homes for sale.”
4. Add Engaging Images
- Use high-quality images of homes, local landmarks, or community highlights.
- Ensure the photos are relevant and appealing to capture attention.
5. Set a Call-to-Action
- Use phrases like “Contact us to find your dream home in [area]!” or “Learn more about the [Neighborhood] market.”
- Include a link to your website or a contact form to drive conversions.
Best Practices for Success
1. Keep Your Listings Updated
Markets evolve, and so do your areas of focus. Regularly refresh your product listings to reflect:
- New neighborhoods you serve.
- Updates on market conditions or trends.
2. Monitor Performance
Use GBP Insights to track:
- Views and clicks on each product.
- Which areas generate the most interest.
- Analyze this data to refine your strategy.
3. Optimize for Mobile
Most people search for real estate services on their phones. Ensure your profile, images, and links are mobile-friendly for the best user experience.
How This Boosts Your Business
By strategically showcasing neighborhoods and regions as products, you’ll:
- Attract more local clients who are searching for area-specific expertise.
- Increase engagement on your GBP, signaling to Google that your profile is relevant and authoritative.
- Stand out from competitors who only list general services.
Get Started Today
Adding areas as products to your Google Business Profile is a simple yet powerful way to enhance your online presence. Take the time to set it up, and you’ll reap the rewards with improved visibility, more leads, and a stronger reputation as a local market expert.
Want more actionable tips for leveling up your real estate business? Explore our training and coaching platform at BLUPRINTPro.com, where we provide real estate professionals with the tools to grow and succeed.
Your future clients are searching for you—make sure they find you.
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